Platinum Perfected for the Boldest Blondes

The Platinum Collection: For blondes who break the rules and light up every room.

Being platinum blonde is a full-time mood, but it doesn’t have to be a full-time maintenance routine. Our Platinum Collection was made to outsmart the system and keep you from ruining your stylist's most stunning work. It delivers clean, plant-based purple care with pro-level performance and instant results.

No salon appointment. No harsh ingredients. No fading into brassiness after just one wash. Just real results, brilliant shine, and hair that feels as good as it looks!

Brilliance Bottled!

Platinum Collection is not your average purple shampoo and mask duo. We created the first of its kind to marry organic cold-pressed hemp seed oil with a non-toxic toner-grade purple pigment. We also added our patented modern micro-capsule technology into our formula to introduce one sleek, professional-strength system you can use at home.

How It Works:

Platinum, silver, icy blondes, and ash tones are prone to unwanted warmth — especially after bleaching processes. As most store-bought purple products strip the hair’s health just to tone it, our Platinum Collection masters the art of color theory with plant-powered chemistry and the rarest healing ingredients. 

Organic Cold-Pressed Hemp Seed Oil: Sustainably harvested and packed with essential fatty acids 3, 6, and 9 to deeply hydrate, strengthen, and smooth.

Patented Micro-Capsule Technology: Encapsulated active plant ingredients that stay fresh until the moment they make contact with your hair, delivering targeted repair where it’s needed most.

Highly Pigmented Violet Tones: Instantly neutralize brassiness while preserving hair’s soft and healthy structure.

The result? Hair that’s brighter, stronger, and noticeably silkier — in just one wash.

Our Platinum Shampoo cleanses gently yet powerfully as it lifts dull buildup and immediately cools warm tones with rich purple pigment.
 

Our Platinum Mask tones and treats the hair cuticle all in one simple step with no mixing and no mess! Just apply and rinse. It deeply hydrates while infusing your hair with the perfect balance of tone and softness.

The Platinum Collection is perfect for:

✔ Platinum blondes
✔ Icy and ashy tones
✔ Silver and white hair
✔ Anyone battling brassiness

Whether you’ve gone bold or you're just maintaining a cool, clean tone, Platinum Collection keeps your shade fresh, dimensional, and full of life — without over-washing, over-toning, or overthinking it.

How to Use:

Use the Platinum Shampoo and Mask once or twice per week, depending on how much brass you need to neutralize. On other days, switch to a reparative wash routine. We recommend our Wellplex Collection for everyday nourishment and bond restoration. Together, they form a low-maintenance, high-impact ritual your hair will thank you for. This is how you stay radiant platinum - without the burnout!