For Platinum Blonde Hair
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Platinum Testimonial

For platinum blondes in need of specialized, salon-quality care, our Platinum Collection for platinum blonde hair is your final answer. Our toner and organic cold-pressed hemp seed oil enriched purple formula works to neutralize brassiness, while nourishing and brightening your blonde locks for a luminous finish! 

Complete Platinum series

Our complete Platinum series features a plant-based purple shampoo and mask treatment infused with toner to maintain its vibrancy and shine, while keeping it strong and health!  Did we mention that exciting results are noticeable within the first wash!? Each product includes our patented micro-capsule technology to ensure nutrient absorption and stimulate scalp micro-circulation for maximized growth potential.

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Platinum Pro Tip:

Platinum Pro Tip: Blonde and chemically altered hair often needs extra protection. It may be best to use the full damage-control Wellplex Collection as a standard hair care routine and utilize our brightening Platinum Mask or Platinum Shampoo on an as needed weekly or bi-weekly basis.